Management

Rotelli has a great executive staff with signficant years of of restaurant experience.

Mr. Bilotti has twenty plus years of experience in the food service industry.

From May, 1999 to December 31, 2001 he served as a Director and Vice President of Store Development for ROTELLI PIZZA AND PASTA, INC.

He was appointed to his current position as President and Chief Executive Officer by the Board of Directors on January 1, 2002. Mr. Bilotti is President of Blue Streak Holdings, Inc., a management company, First Jet Holdings, Inc. a financing company, and previously served as President of Rhino Holdings, Inc., a management company and Bilotti's Italian restaurant chain consisting of over 20 restaurants, some of which were converted and franchised as Rotelli Pizza and Pasta restaurants in October 2002.

Mr. Bilotti is a former commercial airline pilot and a graduate of Embry Riddle Aeronautical University. He holds a bachelor's degree in Aeronautical Science.

Pat Morris has over thirty years experience in the hospitality industry as a Chief Marketing Officer, Chief Operating Officer. and Owner/Operator.

Pat began his restaurant career in marketing at PepsiCo. First with Pizza Hut and later at Taco Bell, where he also completed a Fast-Track Operations Program. In 1985 he joined Perkin's Restaurants as Executive Vice-President, helping to re-energize the concept and grow the system dramatically. He repeated this performance at Tony Roma's from 1990-1993.

In I994 Pat moved to Houston as President/COO of Casa Ole' Restaurants. He combined the restaurants of two different organizations into one entity and took the company public in 1995. In 1998 he became a franchisee of the Winger's concept and opened a restaurant in Pasadena, Texas.

In 2001 he decided to combine his experiences in growing large and small restaurant companies; being franchisor and francisee; and serving as marketer and operator into being a multi-faceted consultant who helps independent businesses grow and achieve their goals. Pat Joined the Ala' Carte Foodservice consulting Group officially in 2002.

Most recently. Pat served as COO of R.J. Gator's Florida Grill where he developed their 3-year strategic plan and revised the operating systems to support that plan.

Pat has been a guest speaker and panelist at many industry conferences, as well as being a member of the National Restaurant Association's Marketing Executives. He has also contributed feature articles to the national magazine for independent operators, Restaurant Startup & Growth.*

*Restaurant Startup & Growth Magazine

• David Marketing Results Without A Goliath Budget (May, 2004)
  A primer on local store marketing for when you don't have a large advertising budget.
• Catering to Kids (October, 2004)
  A guide on how to win the loyalty of the kids, and therefore, the family.
• Wow, What is it and How to Help it Along in Your Operation (February, 2005)
  A comprehensive guide to strategic positioning of restaurant concepts and developing tactics to achieve brand differentiation and customer loyalty.
• The Race to Win Takeout Business (July, 2005)
  Building a takeout program as a strategic business unit.
• They Grow Up So Fast (August, 2005)
  How to manage the life cycle of a restaurant.
• The Three M's - Menu, Marketing & Managing (July, 2006)
  How to apply a simple model to a complex business.

A graduate of Yale Law School, C. William Berger has extensive experience in restaurant and lodging franchising.